How to handle the news media and a Twitter account for football
The NFL’s newsroom is no longer run by an executive producer, but it’s been run by two new staffers since the league hired former ESPN football producer Chris Broussard to be its new executive producer.
Broussards contract also includes a clause that could be used to get around the media’s “disclosure” policy.
That means, in theory, if the NFL were to announce an impending suspension, the first person to break the story on the news site could receive the news.
That’s not always the case.
The NFL declined to comment on the new hires.
Boussard, who left ESPN in December, was a producer on the 2014 NFL playoff game between the Seahawks and the Colts, when a man allegedly tried to stab a cameraman at the game.
He later recanted his story, saying he was not in the Colts building that day and that he was at the Super Bowl, which he didn’t want to be named for legal reasons.
Broustards Twitter account has since been deleted, and he is no more employed by ESPN.
“Chris Brousard is a very talented producer who worked closely with many of the teams that were in the playoff games last season,” said Mike Florio, the NFL’s vice president of digital media.
“He has great experience covering the NFL and he brings great insight and experience to this position.
He has a proven track record and I look forward to his continued contributions to the NFL as it prepares to host Super Bowl XLIX on Feb. 6 in Santa Clara, Calif.”
The NFL has a lot of new faces and a lot to learn about how to navigate the media landscape in the 21st century.
Boudreau’s hiring has been seen as a major step forward for the league, which is already working to improve its communication, and to establish a more efficient way for fans to follow the team on social media.